Tokidoki Barbie was launched in the October 13, 2011. The Barbie, produced by Mattel, in collaboration with fashion company tokidoki, was a limited edition Barbie with only 7400 units produced. The Barbie sparked controversy due to the many tattoos she sported. The doll, which retailed for $50 US at the time of its release, was intended for adult collectors and was part of Mattel's "Gold Label" line.
This was not the first tattooed Barbie, in 2009, Mattel released Totally Stylin' Tattoos Barbie, which came with 40 "tattoo" stickers that could be placed on the doll and in 2008, when they collaborated with Harley Davidson, they released a Barbie with wings tattooed on her back.
Tokidoki® Barbie® doll is always ready for cutting-edge fashion! She pops on a pink miniskirt, logo leggings and black top with signature skull heart and bones, carries a large bag from the brand, then adds bracelets, a belt, and sky-high sparkly silvery shoes! This funky fashionista features trendy tattoos and a pink bob. With cactus friend, Bastardino, by her side, she’s ready for fun in fashion-forward form!