On June 30, 2005, Karolyne Smith became the first woman to have her forehead permanently tattooed with a company logo as a form of advertisement. Karolyne had created an auction on eBay offering her forehead as advertisement space. The auction generated a great deal of attention and reached number two on eBay's most watched auctions list. The auction ended when GoldenPalace.com used eBay's "Buy it now" feature to acquire the forehead space for US$10,000. Despite protest from employees of the tattoo parlor, Karolyne went through with having the domain name permanently inked on her forehead in inch-high block letters.
GoldenPalace.com had previously paid Brent Moffatt to tattoo their logo on his forehead.